Hello,

I'm Willem Purdy. A designer from London where I currently work as a Senior Product Designer on the Design Systems team at fin-tech unicorn, Wise.

This means I help to manage, maintain and implement improvements throughout our system used by 100+ designers across the organisation. Prior to this I was part of the Product Discovery team, designing and launching web pages targeting new customers.

Before joining Wise, I was a Senior Designer at Companion Studio where I started as the first full-time hire working with clients to create apps, websites and digital installations. Over the 2+ years I was there, I helped to grow the team out from our base in Shoreditch and worked with clients including The DO Lectures, Limna and Vanmoof.

Occasionally I like to build things, either out of interest or to try and learn a new skill in the process. Most recently I built Beautiful Games. It doesn't really do anything, but it was fun. I also sometimes work on freelance projects, like Views From Japan where I helped to update their brand and website.

I like to consider myself a design generalist, having worked in most areas of the industry throughout my career including illustration, graphics, digital, motion, brand, UX and research. I find I work best within a team that aims to solve it's business and customer needs through fun and interactive solutions that delight. You can read more about myself and my journey in design here or you can follow someone who never posts on Linkedin.

Thanks.